There are a lot of real estate marketing ideas that agents can use to generate leads, repeat business and referrals. Keep in mind there is not one strategy that works best. It depends on your location, the demographics you are marketing to and your level of execution of each method.
Here’s 14 real estate marketing ideas / strategies that are sure to move the needle on your business this year:
Word of Mouth
Although I’ve listed word of mouth first, it’s really going to be a passive result of your other intentional marketing efforts. It comes down to this. Do your clients talk about you with their friends, family or co-workers? It’s time to outsource your real estate marketing ideas to your sphere!
Give them something of value that they could bring up in a conversation and your name will spread like wild fire.
When you start providing real value, whether it’s exceptional negotiating skills, real-time market information, or relevant tax and investment tips for homeowners, you will naturally become a topic of conversation.
Real estate marketing ideas don’t have to be new to be effective. Door knocking has been done forever because it works. Do you think door knocking is a waste of time? Well, consider this. If you don’t knock the answer will always be “No.”
Door knocking is all about persistence. The key is having a schedule and sticking to it. Go for 100-150 doors a day. You will get exercise, get fresh air and generate leads. That’s a good way to start any day!
Cold-calling can be scary. So scary, in fact, that many real estate agents never cold call at all. But once you get over the initial anxiety, you can get real results and have fun with cold calling. I love the Adventures in Cold Calling blog, where you can find great strategies, advice and see a very analytical approach to real estate cold calling.
Getting involved with community events is one of the best real estate marketing ideas because you get to support causes that are important to you and maybe grow your business at the same time. It could be around a health issue, smoking or drug awareness or an event or decide to sponsor an event you will be putting your best foot forward, meeting a lot of potential clients and supporting your community.
Postcard marketing is a staple in real estate marketing, but a lot of agents do not know how to do it the right way. Even the best real estate marketing ideas can be ruined with poor execution. Make sure your postcards have a great design, prominently display your branding and have a clear message and call to action.
Remember, people are bombarded with spam mail these days so you need to have a clear, valuable offer. Why would they read past your headline? How are you different from every other Realtor mailing them? What’s in it for them? Of course, measure your results and track which postcard designs and campaigns are most effective. Measure and analyze results. Optimize. Repeat.
It takes a lot of time and work to set up an Open House so take the time to make sure you get results. Make sure your name, phone number and ideally your picture are displayed where they will get maximum exposure outside of the house.
Make a great first impression and visitors will be more likely to remember you. Provide exceptional value, like an immediate Market Snapshot using BrightOpen, and you will stay top of mind and be unforgettable.
Networking effectively will transform you from being moderately successful to very successful, or from being very successful to a new peak that you didn’t think was possible. Networking isn’t about who you know; it’s about who knows you. And real estate agents, more than any other profession, need to be known. A great rule of thumb is to always be networking.
Getting a coffee? Network with other customers in line or with the barista. Watching your daughter’s weekend soccer game? Network with the other parents. Watching a movie on a Friday night? Network with other movie-goers during the movie. Okay. Maybe not the last one.
Email Drip Campaigns
In case you didn’t know yet, email is one of the most effective ways to get in front of someone because we are all glued to our inbox. In fact, email inboxes are the most frequently viewed websites on the internet, even though constant checking crushes your productivity and causes stress.
Email drip campaigns are a great real estate marketing platform because they enable you to stay top of mind with relatively minimal effort. A good Real Estate CRM has drip campaigns of various lengths, 2 months to 10 years, so your prospects and past clients will never slip through the cracks.
Social Media Presence
If you’re not on social media yet, you need to get started yesterday. Facebook, Twitter, Instagram and Pinterest are the most popular and would be a great starting point. You can use these platforms to get in front of potential clients, network with other influencers, build your brand and provide value to your followers.
Your website is your home on the internet. Potential clients may find you when searching for local real estate agents and past clients will visit your site when they’re looking to get back in the market. It’s a great place for you to advertise your brand and services to the public.
Your website has to be easy to find and have a natural flow to it so users can easily navigate to the information they want. The information they find has to be well-written and satisfy their inquiries or they will leave and never come back. Also, make sure you have a few very well-placed and well-worded calls to action to generate leads.
So, what content should you have on your website? A blog is a great place to start. You can build your brand, write articles that show your expertise in the local market and help buyers and sellers see how easy you will make their next real estate transaction. Make sure you optimize your blog with keywords relevant to your local market and desired niche and use SEO to drive organic traffic to your website from search engines.
Real estate marketing ideas don’t have to be complicated. A blog can be as simple as writing a short article a few times a month to keep your readers engaged. Set up a mailing list to update subscribers of new article postings and they’ll always have a reason to remember you. Offer a free gift to generate more subscribers (a free buyers guide, sellers guide, etc). Pat Flynn’s Beginner Guide to Starting a Newsletter and Email List is amazing and more than enough to get you started.
Lead Generating Landing Page
A high-converting landing page is a real estate agent or broker’s best friend. Drive traffic to the landing page through social media, Craigslist or Newspaper ads, hand out business cards with the URL on them, link to your landing page in your email signature or simply with organic search traffic.
Once the traffic gets to your site make sure there is only one call to action. If your page as multiple calls to action it increases the possibility that they don’t act on any of them. For example, the Market Snapshot Landing page has only one call to action. Fill out the form and receive a free market report. You receive the contact info. Your prospect receives their free offer.
There’s no point in coming up with creative real estate marketing ideas or writing great content and blog posts on your website if no one ever sees them. Search engine optimization (SEO) allows your content to show up in search results and generate organic traffic to your website. If you don’t know anything about SEO, check out GeekEstate Blog’s 10 Real Estate SEO Tips. Then check out Moz.com’s Beginner Guide to SEO.
Once you understand the basics of SEO you’ll want to do you first keyword research. Head over to Google’s Keyword Tool and search for some keywords in your niche. If you made it this far and want to take your keyword research to the next level, I recommend that you use Longtail Pro to supercharge your keyword research.
Pay Per Click
Another popular way to drive traffic to your website or landing pages is through Pay Per Click (PPC). As with SEO, this is a topic that could take an entire website or multiple books to start to scratch the surface. What you do is “bid” on your keyword of choice.
If your bid is successful and your campaign has started, your website will be displayed at the top of search results when that keyword is searched. Everytime your link is clicked, you pay what you bid. As you can imagine, it’s extremely important that your website is optimized for conversion if you’re running a pay per click campaign, so that when traffic visits your site they respond to your call to action.
Do you have any favorite real estate marketing ideas that I missed in this article? Post in the comments below.
Greg Libby is an Account Executive with Top Producer and Realtor.com providing software tools and business development consulting for Realtors who want to grow their business.