With the hundreds of books for real estate agents on the market it’s hard to know where to start. To save you the time, I’ve put together a list of the Top 10 Books for Real Estate agents.
Let’s get started!
1. The Millionaire Real Estate Agent by Gary Keller
Probably the most recommended book for new and experienced real estate agents. Information-packed, practical guide to building a successful real estate business.This book gives new agents much needed direction and experienced agents insights into growing a thriving team. Gary Keller’s approach is analytical, offering a systematic approach in an easy-to-read writing style. You’ll get great advice about lead generation, budgeting, marketing and how to prospect for listings. Overall, this is the most recommended book for real estate agents for good reason; it’s a recipe for success! Buy now
2. Trump: The Art of the Deal by Donald Trump
A quick, easy read. Trump tells about himself, his successful negotiations and gives insight into how the real estate industry really works and the grit and boldness required to make an impact. If you’re a fan of Trump you will like it and get a glimpse into his mindset and the incredible scope of his vision. Also a great book for anyone with an entrepreneur mindset, with great lessons from Trump’s life that have allowed him to rise above expectations. Buy now
3. How To Become a Power Agent in Real Estate by Darryl Davis
Get focused, get to work and make money. This book digs into real specific advice, including sample dialogues with buyers and sellers, how to get more listings, how to manage your time effectively and focus on the right prospects. Learn skills for lead generation, direct marketing and prospecting. This is a fantastic book for a new agent to learn the fundamentals and a book that an experienced agent could read again and again to stay sharp. Buy now
4. Shift: How Top Real Estate Agents Tackle Tough Times by Gary Keller
Inevitably the market will shift and you need to be prepared to succeed in any scenario. Keller outlines a mindset of success. Don’t just survive a tough market, take these 12 tactics and actually build your market share. This book teaches you how to work with buyers and sellers in any market, focusing on both their goals and your own. The good thing about the strategies, considering they are to help you succeed in tough times, is that they don’t require much money to implement. Buy now
5. Mastering the Art of Selling Real Estate by Tom Hopkins
Great book for anyone in any sales position. Hopkins is a well-known sales trainer and provides actionable tips throughout. Listen more, get out there and meet more people, learn when and how to react to your customer’s demands. There’s also cold-calling scripts for FSBOs and rebuttals to common objections such as “It costs too much”. So many conversations end before they even start and they don’t have to! Learn how to overcome these common objections and position yourself to get your next listing or close your next big deal. Buy now
6. Your First Year in Real Estate by Dirk Zeller
An excellent book for a brand new agent wanting to jump start their real estate career. Zeller discusses how to choose the right company, how to develop mentor and client relationships, how to use the internet and social networking to stay ahead of the competition, and how to set and achieve realistic goals at the start of your real estate career. You won’t find much specific advice in this book, but it’s a good overview for new agents. Buy now
7. Think and Grow Rich by Napoleon Hill
A significant book that will influence how you think about personal achievement and the power of your mind. Thought-proking and motivational at the same time, you’ll learn how to grow your wealth from Napoleon Hill, who interviewed 500 of the world’s wealthiest and successful people, including Andrew Carnegie, Thomas Edison and Henry Ford. Just get this book and do what it says. You won’t regret it. Buy Now
8. How to Win Friends and Influence People by Dale Carnegie
This book has over 3000 reviews on Amazon now and 93% are either 4/5 or 5/5, so I don’t need to tell you it’s good. A truly timeless book, with fundamentals that resonate in life, in business, in sales, in real estate and just about any other endeavor. Smile, be excited to see people, be polite, remember people’s names (and use them), don’t argue with people and, if you want someone to like you, talk about what they want…and then help them get it. Get this book and watch your relationships improve. It’s that simple. Buy now
9. The 4-Hour Workweek by Timothy Ferriss
Learn how to work less and make more money. That’s the dream of many real estate agents who thought that would be the case, only to find out that real estate can be a real grind. Tim outlines how to define what you want, eliminate distractions, automate your work wherever possible take control of your time. Real estate agents will benefit from learning how to work with a purpose instead of being busy just to be busy and understanding how to set expectations for a meeting and execute the plan on time. Increase your productivity, take effective action, leverage your time and abilities and ultimately improve your work-life balance. Buy now
10. David and Goliath by Malcolm Gladwell
Can you win if you’re the underdog? Does having an initial disadvantage give you long-term benefits? Gladwell’s books are very easy reads. In this book he details many situations where being the underdog was a strength because you must develop better strategies or work harder. Great read for new real estate agents who are competing against 10+ year veteran agents with more market share and experience. What are their weaknesses? Do they have outdated systems and strategies? What’s your advantage? Buy now
BONUS BOOK: Linchpin: Are You Indispensable? by Seth Godin
I had to include a book by Seth Godin. His ideas are relevant in sales, marketing and relationship building, three of the cornerstones of real estate success. He asks thought-provoking questions such as, “How am I affecting the lives of people I do business with?” and “Will it matter when I leave?” Don’t just go through motions and be a cog in the system. Seth challenges you to use your creativity and your passion to lead, to shape the future and to make a lasting impact. Buy now
Alright people…these books aren’t going to read themselves!
Action Plan: How to Get Started
1. BUY one book right now!
2. READ it within the next 2 weeks.
3. TAKE ACTION on one idea from your book in the next 30 days.
4. Share your results!
Let’s See What Works!
Use the comments below or visit Twitter (@homesellingzone) and share the book you’re going to get. Then come back and share the idea you implemented and your results.
Greg Libby is an Account Executive with Top Producer and Realtor.com providing software tools and business development consulting for Realtors who want to grow their business.